TD Personal Banking UX
Impact: Restructuring the site's information architecture turned TD into the premier
banking experience in the country—propelling our position from #3 to #1 in Canada and earning top awards for
UX along the way.
Challenge: Audited the existing site and identified key friction points, including long content blocks, orphan pages, and weak navigation.
The Approach: Conducted competitive research and developed personas to map out a fresh site architecture and content matrix.
The Output: Built conceptual wireframes and evolved them into a fully interactive prototype.
[ SCREENSHOT PLACEHOLDER: TD PERSONAL BANKING UI ]